"Stealth tithing": they already admit in these videos that "most of the contributions are electronic", so maybe they'll do a psyop pilot on a sample of around 1000 where they send an email along the following lines...
"We thank you for your ongoing card donation...(blaah blahh platitudes)...and for YOUR convenience we have AUTOMATICALLY increased your electronic recurring monthly payment by $xxx for the next 12 months. Small print: you are free to adjust your recurring contribution at any time."
If the results of this "initiative" test reveal that most allow the automatic increase, without objection, then this may embolden them to roll it out to the 8m members.
Do you think this type of "initiative" is being considered?